Logo design should be an extension of your brand. While designing
a logo you should take a wholesome approach, consider the space where your logo
is being published to be a place or your authority. A logo too big can complex
the eyes of the viewers while a logo too small can go unnoticed. Making use of
the logo space is very important. Every other logo is made without this very important
factor kept in mind. In some branding books it is called as an exclusion
zone. There is this area which cannot be
filled in with content or any other thing. These are the little scientific things
that our brain reacts to unconsciously.
It depends on how you want your logo to be viewed by the
audience. If you are making a logo for a sports brand then the logo has to be
less complex and if it’s a restaurant or a construction company then the logo
can be complex and a mixture of symbols and images. This happens because you
want your logo to be reproduced more then you could project. In case of a
construction company example, the logo won’t be reproduced that often and you
want other to see what your brand is about.
No comments:
Post a Comment