Logobench Scam: Taking care of the space around the actual logo design.

Logo design should be an extension of your brand. While designing a logo you should take a wholesome approach, consider the space where your logo is being published to be a place or your authority. A logo too big can complex the eyes of the viewers while a logo too small can go unnoticed. Making use of the logo space is very important. Every other logo is made without this very important factor kept in mind. In some branding books it is called as an exclusion zone.  There is this area which cannot be filled in with content or any other thing. These are the little scientific things that our brain reacts to unconsciously.

It depends on how you want your logo to be viewed by the audience. If you are making a logo for a sports brand then the logo has to be less complex and if it’s a restaurant or a construction company then the logo can be complex and a mixture of symbols and images. This happens because you want your logo to be reproduced more then you could project. In case of a construction company example, the logo won’t be reproduced that often and you want other to see what your brand is about. 

Email Scammers begins targeting web designers

It appears that swindlers are targeting free-lance web designers. Here’s what happens:

I encountered an inquiry via email about web site design services. The person on the other side claimed to be situated in London and was opening up a small business. He or she asks the cost of planning a simple 2-page website and included a link to an existent web site as a model of what he was seeking.

It seemed odd to me that the person inquiring was not interested in the local designers in London. But I answered with a price range and testimonial that he will work with a graphic designer in the UK. The sender then communicated me that my rates were conformable and requested my physical contact information so he could have his fellow in New York City send out a down payment of a specific amount, and specified that the balance – again a specific amount – would be paid upon culmination.

At this level, I was still trying out the waters. The stated “amount” was generous, so I made my usual contract outlining products, schedule and conditions, and emailed it to him. It was dismissed.

What happens next is really interesting as they send over payment to the agreed amount and then ask to return the over amount via western union. Then later on you find that the original money orders are not real.